Rena Tom is the founder of Makeshift Society, Market Editor at Anthology Magazine and a business strategist who consults with product designers. She's written for a variety of blogs and magazines including Design*Sponge and UPPERCASE Magazine and she's teaching a workshop in Nashville in January on Retail Readiness that I am super excited to be taking.
I thoroughly enjoy her writing and think she offers a lot of valuable information in each of her articles. It's clear that she's had a lot of experience and I think it's wonderful that she shares so much information for free online. Check out her writing on her website: renatom.net